Šehanović: In crises, there must be no division between them and us, truth and empathy are essential

SARAJEVO, February 22 (FENA) – “If you do not have a clearly defined identity and consistently communicated values, your image will fluctuate from crisis to crisis. The public then does not recognize stability; all they see is improvisation. Anyone with a defined identity and principled communication can project the image they want, but it requires serious work, preparation, and continuity,” said Dr. Damir Šehanović, owner of the consulting agency Damar Communications and assistant professor at the University of Mostar.