prijava
SARAJEVO, June 2 (FENA) - The eleventh edition of the branding conference with the motto "Brand New Game", organized by the Via Media agency, opened today a the Skenderija Center in Sarajevo.
The Branding Conference, one of the most important and at the same time the largest conferences in the marketing and communication industry in Bosnia and Herzegovina, has traditionally represented world industrial trends by gathering exceptional speakers who share their knowledge, ideas and experience.
The conference, which gathers more than 600 participants, was opened by Haris Mujanović, director of the Via Media agency, who said that the Branding Conference itself has become a brand over time.
He expressed his belief that its 11th edition will be the best so far and thanked everyone who contributed to its realization.
The conference program contains six thematic units - Brand New Digital, Brand New Strategy, Brand New Creative, Brand New Production and Brand New AI, and each of these topics will be discussed by top speakers from BiH, the region and the world.
One of the keynote speakers Michael Corcoran, Ryanair's Director of Social & Creative Content, will present its unique approach to social networks. With Ryanair's success on TikTok, Corcoran broke stereotypes about airline advertising and made the brand (which has more than two million followers on Tik Tok alone) the most popular social network in its industry.
One of the speakers, Tahaab Rais, chief strategist of the Publicis Group for the MENAT region, who, having won 880 awards for effectiveness and strategy, is one of the most awarded creative strategists in the world, will explain why it is more important to seek an answer to the question of where we are going and where we want to get to, rather than will artificial intelligence (AI) replace us?
They will be joined at the conference by Davor Bruketa, creative director and co-owner of the agency Bruketa&Žinić&Grey, which is ranked among the leading agencies in the world. His team's ideas win prestigious world awards and he was the first from Southeast Europe to sit on the jury of the London International Awards.
Paul Caiozzo, one of the most recognized and awarded creatives in the advertising industry, is the co-founder of the Supernatural agency, which combines the creativity of the human mind with the rapidly growing potential of technology, putting AI at the service of marketing, creative and communications.
(FENA) S. R.
