prijava
SARAJEVO, March 23 (FENA) - Eriko Mori, executive director of the Japanese "NPO Shizenjuku Terakoya", stated today at a lecture to students of the Faculty of Food and Agriculture of the University of Sarajevo that local branding is an initiative that strengthens regional cohesion and leads to regional revitalization through strategic use local resources as intellectual property.
At an online lecture titled "Japanese experiences in the process of local revitalization and regional branding" organized by the Embassy of Japan in BiH, Mori explained that local brands were "born" from the ineffectiveness of conventional regional revitalization measures that rely on the government and other external entities in regions facing a difficult economic situation.
"The success of the local brand is not only expected to revitalize local production but also to increase the sustainability of the community as a whole by expanding its influence on sectors such as manufacturing and tourism, leading to increased employment and population growth," Mori said.
She emphasized that each region could activate economic initiatives using available resources suitable for transformation.
"These are both material and intangible products that give a recognizable identity: story, landscape, typical food, agricultural product, etc., which can create economic income, employment, and development opportunities," specified Mori.
In the introduction,she pointed out that agriculture is one of the most important sectors in Japan, and it is focused on food products.
The leading role belongs to crop production, and horticulture, animal husbandry, poultry and pig breeding are also developed. The cultivated area of the state is 5.4 million hectares, and more than half of the cultivated area is occupied by cereals, about 25 percent by vegetables, fodder grasses, industrial crops and mulberry.
(FENA) S. R.
