SARAJEVO, November 10 (FENA) - The Chamber of Commerce of the Federation of BiH will, by the decision of the Government of the Federation of BiH and the FBiH Ministry of Environment and Tourism, conduct a campaign of digital promotion of tourism in FBiH.
According to the secretary of the Association for Tourism at the FBiH Chamber of Commerce Danijela Lovrić, the campaign will be implemented through the most important and most visited world tourist web portal – TripAdvisor.
On that occasion, the FBiH Chamber of Commerce invited all its members from the tourism sector and marketing company to submit quality and interesting content in the form of photos, short videos (up to 30 seconds), and related short texts of tourist attractions and destinations in the Federation of BiH for the purpose of filling content on TripAdvisor.
TripAdvisor, a travel internet portal, offers individual advice for users planning a holiday and allows them to explore a destination, hotel, resort and other travel-related services before making a reservation at all.
"Based on the signed Joint Implementation Plan with the USAID Sustainable Tourism Development Project in BiH and the collected materials, the FBiH Chamber of Commerce will create adequate content for TripAdvisor. We are convinced that the campaign will increase the representation of BiH as a desirable tourist destination,” said Lovrić for FENA.
After a continuous rise over the past few years, and especially in 2019, tourism in BiH has experienced a major decline due to the pandemic. During this summer, the number of tourists in BiH was significantly higher than last year, thanks to fewer restrictions and a more favorable epidemiological situation.
(FENA) A. B.