News in English     | 01.07.2020. 14:57 |

Swiss Embassy launches 'We Press Forward' online campaign

FENA Press release

SARAJEVO, July 1 (FENA) - The Embassy of Switzerland in Bosnia and Herzegovina has launched the online campaign "We Press Forward". The campaign is based on short movies that show the results of Switzerland’s long-term engagement with the people of Bosnia and Herzegovina.

The campaign is taking place on the Embassy’s social media channels - Facebook, YouTube and Vimeo as well as on Swiss partners' social media platforms across the country, the Swiss Embassy announced.   

The short movies show how the Swiss Cooperation Program brings people and institutions together throughout the country and improves the lives of people in fields where Switzerland has innovative approaches to offer and where reforms and systemic changes are greatly needed. These include local governance and municipal services, economic development and employment, and health care. 

"Our message is clear: If people get engaged, change is possible and progress can be reached. Have a look at the animated movie on local governance and discover what Irma and Goran have reached in their municipality. We also want to share our results with the Swiss people so that they can be proud of the Swiss engagement in Bosnia and Herzegovina too. We often use Swiss knowledge and Swiss experience in our development projects, in the health sector or in vocational education for example. In everything that we do, our ultimate goal is to give people – young people, in particular – reasons to stay and live a good life here, in Bosnia and Herzegovina”, stated Barbara Dätwyler Scheuer, Deputy Head of Mission and Director of Cooperation at the Swiss Embassy in BiH. 

The results of the Swiss long-term commitment are indeed impressive. Over the past three years only, the Swiss supported projects that have reached 1 million citizens in Bosnia and Herzegovina. They enjoy today improved infrastructure and public services, many of them have better jobs. This couldn’t have been possible without diverse and dedicated partners all over the country.

“Be assured: Switzerland will remain committed to Bosnia and Herzegovina, also in the years to come. We will continue to press forward together”, said Director Dätwyler Scheuer.

 

(FENA) A. B.

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