News in English     | 01.06.2018. 14:47 |

Branding conference - Today’s innovation becomes a thing of the past tomorrow

FENA Darinka Mitrović

SARAJEVO, June 1 (FENA) - How to reshape a brand and adapt it to the coming changes has been the focus of the 8th Branding Conference organized today by the Via Media Communications Agency in Sarajevo.

This year's conference with its motto "Reshape Brands" talks about how much we really have to change, given that trends are conditioned by changes in the media, digitization and other factors, said the Managing Director of Via Media Vesna Beganović.

The age that we live in brings with it the inevitability of continuous adaptation to change. The innovation of today becomes a thing of the past tomorrow, and what comes right ahead is even bigger change and improvements.

“BiH has great potential especially in the products category - water, beer, milk and dairy products, cheese, and also tourism. We also have a strong IT industry and we need to focus on industry branches that can help us transform quickly.

A number of companies that have recognized this is present today at the conference and are sharing their experiences and knowledge with others, and with all those who can help BiH be more successful and more competitive, provide opportunities for young people, increase employment, and make a better life and living standard for our citizens,” said Beganović

David Balfour, award-winning visionary and one of the top 100 most influential people in the marketing industry, particularly in the segment of experience marketing, also shared his views at the conference today in Sarajevo.

Watch http://www.fena.ba/video/1825

Download https://drive.google.com/drive/folders/1pZTh-MrWvSBWSL2dZU6iCYmFm-yPhEfx?usp=sharing

(FENA) S. R.

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