News in English     | 13.05.2020. 11:28 |

Sweden/USAID FARMA II: Better online promotion for better business results

FENA Press release

SARAJEVO, May 13 (FENA) - As one of the responses to the Covid-19 pandemic, Sweden / USAID FARMA II project helps agricultural producers to advance online sales through an improved visual presentation of their products.

Building on the previously provided support to agricultural producers to cope with the consequences of the Covid-19 pandemic by focusing to online sales and promotion, Sweden / USAID FARMA II will organize webinars on the next two Thursdays, May 14 and 21, from 11:00 to 13:00 on the topic of graphic design and development of visual identity.

The focus of the webinar will be the promotion via social media, primarily Facebook and Instagram, as well as the creation of visually appealing and action-driving posts. After the webinar, the project will support several agricultural producers with the development of logos, labels and promotional visuals.

Sweden / USAID FARMA II Project Director Bill Mays said the Covid-19 pandemic is changing the way we do business.

“The transition to online sales and promotion is very c.  As a project that is supporting the development of agriculture in Bosnia and Herzegovina, we feel that now is the right time to introduce new practices which will enable the agricultural producers to effectively do business, increase consumption of domestic products both during and after the pandemic, and get closer to the customers and develop their loyalty,” Mays added, Sweden/USAID FARMA II project announced.

Sweden/USAID FARMA II project is helping develop BiH’s agriculture in the five sectors: dairy; fruits and vegetables; honey; medicinal and aromatic plants; and poultry. It is helping improve the domestic regulatory framework to align it with the EU acquis and is transferring necessary know-how to the producers to enable them to increase their production, improve the quality of their products, and meet the standards necessary for exports to the EU and other international markets.  

(FENA) A. B.

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