News in English     | 10.10.2018. 09:38 |

Top 100 products in BiH selected

FENA Vanja Tolj

SARAJEVO, October 10 (FENA) - Market research agency "Nielsen" nominated around 400 products which tradesmen from BiH voted for online and "In Store" magazine organized selection of the top 100 products in Sarajevo last night that were awarded a "must have" title.

Selection of  must have products was attended by representatives of the biggest stores and companies from BiH whose brands were selected (Nektar,  Zlatna džezva,  Jogobella, ABC sir,  Vitinka, Lejla Water, Grand Coffee, Oaza Water, Klas flour , pasta and other brands).

Executive editor of "InStore" magazine Edina Mizić emphasized that this-year's selection was done much better than the previous one, because the research was done by "Nielsen" agency, and then tradesmen voted for the best 100 products that they think should be on the shelves.

"They had one month to vote and then we processed the data. It is interesting that last-year's brands were on the list, but also some new brands that entered the competition via column 'my choice'. That is where products that Nielsen did not follow could be nominated as well," said Mizić.

She emphasized that selection of "In Store" magazine is very important for producers because it is difficult to build a brand.    

This is the second year the selection of the 100 top products in BiH has been organized and "In Store" magazine plans to expand the selection to other countries of the region.

(FENA) A. B.

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